Thursday, April 21, 2016 — We are very proud to announce that our new client Think-Pink, an association oriented towards breast cancer prevention, has been awarded the Medialaan Fairtime Award.
The prize? Media and production budgets for TV and radio campaigns created for Think Pink.
Our approach was to change who Think-Pink targets in their communication. Traditionally, Think-Pink would try to create awareness among women as it affects them most. However, we want to appeal to men in a very funny and intelligent way.
Having only started our collaboration last December, we are very proud that this first joint venture was selected out of 68 other participations. This national campaign will enable Think-Pink to communicate to a mass audience in a creative and different way for the first time. These campaigns will go in production and be launched on VTM, 2BE, Vitaya, Qmusic and JOE FM in May and June, so stay tuned!