Samsung and Leo Burnett share the excitement around the Red Devils.

Samsung Belgium is very proud to be the sponsor of our national team and its Red Devil supporters.

Monday, May 30, 2016 — Through the campaign “Share the Excitement”, they created, with Leo Burnett Brussels, a movie that highlights the close relationship between the Red Devils and their supporters. What’s better than being able to live and share together the excitement around the 2016 UEFA European Championship? Thanks to Samsung products, you can follow, post, share, listen, watch and enjoy the Red Devils’ performances in all possible ways.

The campaign is a real 360 communication. The center of the campaign is a movie produced by Guy Goossens, to discover in full version online. Shorter versions are aimed for television, sponsoring and pre-rolls. On the other hand, Samsung Belgium also developed print and outdoor campaigns as well as a big digital campaign with a social panel. The latter will start at the beginning of the Euro and consists of a big activation campaign that will invite to practice the concept “Share the Excitement”. Space took care of all the Media part. 

 

Credits:

Brand: Samsung Belgium
Client: Tom De Vos, Nathalie Demeulemeester, Kerry Dablon, Kim Koers, Griet Brantegem, Dieter Reyntjens, Joris Van Aken
Agency: Leo Burnett Brussels
Creatief Directeur: Tom Garcia
Art Director: Ivan Moons
Copywriter: Raf De Smet, Wout Geysen
Designer: Benoit Germeau
Managing Partner: Kaat Danneels
Account Director: Jeroen Vernelen
Account Manager: Romina Devuyst
Account Executive: Elodie Pagaud
Digital Account Manager: Arvid Leyman
Social Content Managers: Fiona Boyle, Charlotte Van Houtte
Agency RTV Producer: Monique Sampermans
Agency Print Producer: Luc Sneyers
Production Company: Dark Horse
Producer: Brigitte Baudoin
Regisseur: Guy Goossens
Post-production: PixMix

Samsung - Red Devils - Share the excitement

Samsung - Red Devils - Share the excitement

Samsung - Red Devils - Share the excitement

Samsung - Red Devils - Share the excitement

Samsung - Red Devils - Share the excitement

Samsung Red Devils - Share the excitement