Samsung and Leo Burnett bring the Facebook ‘reactions’ live to life.
Monday, June 20, 2016 —
As proud sponsor of Red Devils, for better and for worse, Samsung has turned the six well-known ‘reactions’ of Facebook into genuine Devils-supporters. And if there is one thing that true supporters would never miss, it must be the matches of their heroes. So Leo Burnett put in motion their special Newsroom, where a dedicated team of Social Content Managers, creatives, designers, accounts and client follow de matches of the Belgian Red Devils and react to every important event in real time. After the first two matches our little digital supporters have built up a loyal fan club of their own. Space was responsible for the media part.