Leo Burnett Brussels created a poetic campaign for Poetry Day 2012. Instead of communicating about poetry, we put more poetry in communication. Several renowned poets had their take on an out of office reply and turned it into a poem, an Out Of Office Poem to promote Poetry Day.
The art of poetry at the very end of an e-mail chain? Where lack of inspiration translates into a very boring ‘I am currently out of the office with no access to e-mail’. Five poets sharpened their pens to write Out Of Office Poems that inform you of people’s absence and who to contact in the office during the festive season. Anyone who likes to, can copy paste a poem from www.gedichtendag.com/outofoffice and set it as an auto reply (Dutch only). Making your own out of office reply a lot more poetic this year.
Out Of Office Poetry