Samsung’s Ch@t 335 is a fast and easy to use mobile. Its full keyboard and Samsung Social Hub are perfect for teens who like to text and share. The best way to communicate this, was to demonstrate it. Leo Burnett Brussels came up with a game that allowed participants to win free prizes.
All they had to do was to keep an eye on a livestream that featured a Samsung Ch@t 335. Deals appeared six times every hour on the phone’s screen. The first to push a big red button won the offer that was typed on the mobile.
Players registered through Facebook Connect. Every hour, they had six chances to win a cool prize, of which one Samsung Ch@t 335. Results: 65,561 visits, 46,438 unique visitors who spent an average of 4 minutes on the Speed Deals site, 30% returned and more than 600 winners received a great prize from Samsung.
Samsung Speed Deals