Brussels Philharmonic aims to spread classical music actively among as broad a public as possible. Today, there are no fewer than 12 million mobile phones in Belgium, which are used to make over 40 million calls a day. That means 40 million chances every day to have classical music playing instead of a standard ringtone.
The former broadcasting orchestra wants to share classical music via digital and mobile media. A dedicated label with digital releases, a much-visited Facebook page, YouTube success and Soundcloud recordings fit perfectly with this philosophy, and free ringtones that put more people in touch with more classical music are a logical next step.