Leo Burnett Brussels helps you in your search for missing Panini-stickers, if you help Missing Children Europe in their search for missing children.
Brussels, 14 July 2016 – The EC might be over, but everyone is still looking for the missing soccer stickers to complete their Panini album. Leo Burnett Brussels uses this Panini-hype to launch a campaign for Missing Children Europe, the European federation for missing and sexually abused children. In a print advertisement and an online movie we see someone completing a sticker album with stickers of missing children. Of course, this album is not really for sale, but you can order your missing stickers for your Panini via www.missingstickers.eu. The money you pay for those, goes entirely to Missing Children Europe to support them in their search for missing children.